Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

Chapter 1. Multisite Commerce Scenarios

Key Concepts

Create multiple sites to fill essential needs of an online business

Create multiple sites for different scenarios; several typical scenarios have emerged

Customize such aspects as presentation, products catalog, pricing, marketing, and inventory of each site

Observe that there are similarities among the different multisite scenarios

We begin our exploration of multisite commerce by investigating situations in which multiple commerce sites are necessary. From a business point of view, such scenarios must be viewed based on how critical multiple sites are to a company. In some cases, having multiple sites can help a company improve its profits but is not critical to the business. ...