Chapter 2. The Need for a Shared Platform

Key Concepts

Understand why managing many sites independently is difficult and expensive

Share software, hardware, and data to economically and effectively manage multiple sites

As we saw in the preceding chapter, the requirement to have multiple sites is the reality of today’s e-commerce. There is another side to this reality, however, which is that the process to create and manage multiple sites is not easy. In fact, most companies that have tried creating multiple sites have struggled with the difficulties involved in both the creation and management of the sites.

One such difficulty is cost escalation for the sites. From the point of view of the business, given that multiple sites are ...

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