Creating Your Brand
In This Chapter
Defining the root of your branding and imagery
Understanding the importance of the first impression before your music
Optimizing your images to work for you online and off
Implementing your basic branding from the start
With the advent of social media along with the importance of branding and the oversaturation of bands, it’s a very bad idea for musicians to launch online or even into a local scene without dialing in the band name, font, logo, and tagline. These are the roots of your brand for building any type of exposure, marketing presence, or engagement.
Understanding the Importance of Your Name
It’s only a name! Right? No, it’s all about your name! It’s the first step of connecting people to you and your music. Your name is what people Google to find your website, band bios, and tour dates. Finding the right name makes this decision-making ...