Music Business For Dummies

Chapter 10

Building Your Website and Social Media Presence

In This Chapter

Signing and setting up websites, email accounts, and pages

Creating and using templates

Applying your branding and marketing on each of your sites

Making sites work for fans, professionals, reviewers, and investors

Your online presence makes every aspect of your networking easy peasy. There’s a reason why they’re called social networks, you know. But for you, they’re both social and professional networks. Whereas most people use social networks to share with a group of friends, or to connect with people they’ve been out of touch with, you’re reaching as many people as possible, building and maintaining your audience.

The more places you are, such as your website, social media sites, review sites, and other listing sites, and the more consistent your information, graphics, links, content, and call to action, the more interest and engagement you draw. Building up your website presence is much more than just building your website. Think of your website as the anchor or home plate where all the other sites, pages, ...