Chapter 11
Planning for Content Marketing throughout the Year
In This Chapter
Creating your content plan and editorial calendar
Formatting your posts, blogs, videos, and audios for the best results
Adjusting your content for mainstream, trends, events, and holidays.
Understanding and tracking the conversions and results of your content
Content marketing is an ongoing part of your marketing and promotions throughout your career. It never stops, but it can become easier in time. Starting with the right content plan and applying an editorial calendar can reduce the confusion as they help you to understand the conversion of your content.
Knowing what works best for you, what engages the most people, and in the end what converts to fans, sales, and attendance can only be found out by you. Some claim success by posting specific content at specific times, but in the end, every artist, product, and fan base is different. By planning, tracking, organizing, and scheduling your content, your marketing efforts will go that much further, faster, and easier.
Maintaining Best Website and Content ...
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