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Music Publishing by Dick Weissman, Ron Sobel

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8Music in advertising and Production Music Libraries

Advertising music

Most of the major television and radio commercials evolve as a result of a product manufacturer and an advertising agency getting together to develop a marketing concept for a new campaign. The ad agency solicits various independent music houses to submit demos based on the concept. Sometimes a copy writer at the agency has written the lyric. In other instances, they simply have a number of phases or product keys that they want the composer to insert into the lyric. As is the case with film composers and their studio contracts, most ad agencies employ “work-for-hire” agreements in their contracts with composers. In much the same way that studios seek to own and control the ...

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