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Must-Win Battles: How to Win Them, Again and Again by Tracey Keys, Thomas Malnight, Peter Killing

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Chapter 3. What Does It Take to Lead an MWB Journey?

As he pondered launching his business on an MWB journey, John Ryan wondered if leading it would really be so different from his daily work as a CEO, or from the previous five years he had spent as the head of a large division of Strand, a global British company. He suspected that the issues he would face and the skills he would need to lead the MWB journey would not be new to him.

We disagreed. In our opinion, MWB journeys present unique opportunities and challenges to the executives who lead them, and not every senior manager possesses the skills to be an effective journey leader. If you are new to the business, as John was, you will be interacting on a personal level with executives whom ...

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