Praise for Must-Win Battles
“Working with must-win battles has fundamentally changed our approach to where we seek growth in the market and the way we engage our people in realizing these goals. Must-win battles are the glue that ties the business together globally, that everyone understands and can contribute to. The process clarifies for everyone the long-term vision and business direction, where to allocate resources, and why it is important to get aligned.”
—Diego Bevilacqua, President, Global Business: Foodservice, Unilever
“This is a great book because it addresses the issues increasingly faced by corporations in a global economy; without emotional buy-in from the people within the organization, it is extremely difficult to deliver superior ...
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