10. Selling One-of-a-Kind Items via Auction

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In this chapter, you learn how to list items for sale using eBay’s traditional online auction process.

What Types of Things Should You List via Online Auction?

Before You List: Setting the Right Starting Price

Creating an Auction Listing

Adding Fixed-Price Selling to Your Auctions with Buy It Now

Setting a Higher Minimum with a Reserve Price Auction

Managing Your Item Listing

After the Auction—Now What Happens?

eBay started out as an online auction site, and even though the majority of sales today are non-auction listings, the online auction format still is best for selling certain types ...

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