Chapter 16. CONCLUSION: SHINE A LIGHT

Abraham Lincoln is my favorite historical figure; he gave moral leadership to a nation divided, and rose to be the leader the country required in a bloody and violent period. President Lincoln understood the power of communication and the use of spare and compelling language. He would choose a few paragraphs to deliver his message, not pages of verbose prose. The Gettysburg Address, for example, was a masterpiece of concise communication.

Framed on my desk are five lines by President Lincoln:

I am not bound to win,

But I am bound to be true.

I am not bound to succeed,

But I am bound to live

Up to the light I have.

President Lincoln's words are sobering and inspiring at the same time. We all need to do our best to ...

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