Chapter 2

Do I have a good idea?

At its simplest, business is about creating something that someone will buy for more than it cost you to make. Having a compelling and relevant idea is the foundation for a successful business.

In this chapter you will discover:

  • the four ways to find a business idea if you don’t already have one
  • how to crystallise your idea if it’s a bit fuzzy
  • why feedback is essential, even at this early stage.

Is finding that killer business idea an art or a science?

You have determined that running your business is what you want to do to give you the life you desire and be aligned with your innermost beliefs.

But what will you actually do? What will you create that someone will pay for?

Since you are reading this book, ...

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