Chapter 4

What are my aspirations?

Time to shift your thinking up a gear. You know you want a business, and you have the beginning of an idea, which over the next few chapters will become more refined as your confidence and commitment grow.

Before we get into the detail of starting to create the plan for your business, let’s lift your thinking to what your dream for this business is.

By the end of this chapter you will discover:

  • why a vision for your business is essential
  • how to create your own vision that you will love and will inspire you.

When you think of your business, where do you see it in five years’ time? What will the business feel like and how will it impact your life?

An evocative and compelling business vision is key to your success. ...

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