Chapter 5

Is there a market for it?

As you learn more about your offering and your market, your passion and enthusiasm will increase, as the intangible starts to become tangible. You begin to feel more confident about beginning the business.

This chapter will encourage you to do some fact finding about the space you are about to enter. You will be able to:

  • identify if a market already exists and how vibrant it is
  • discover the key metrics of the market, which will help in your decision making.

Does a market exist for my idea?

So now you have a vision you are getting excited about the tantalising possibilities that your new business represents. You enter an exciting phase as you start to envisage your bright, new future.

To enhance your confidence ...

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