Chapter 7
Who are my customers and what do they think?
The market is looking vibrant, and you know you can stand out from the competition. Your confidence that you have a viable idea is growing. Things are certainly moving in the right direction. You have done a lot of work to get this far, and I want to acknowledge you for that.
The next part of developing your new business is to get up close and personal with your ideal customer. By the end of this chapter you will discover:
- how to create a vivid description of your ideal customer
- what their problems are that you can solve
- how to conduct research to gain confidence that your idea will work.
Having a unique idea in a growing market is one part of the equation. The other piece is having someone ...
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