Chapter 8

What is the idea I want to move forward with?

You have done a lot of thinking about your target customer, their pains and how you will reach them. And you have thought about how you can stand out in the market place.

Now is your chance to bring it all together and to create your value proposition for the refined idea you want to move forward with. By the end of this chapter you should be able to complete the following:

My...

will choose...

to help with ...

ahead of the competition...

they will return for more because...

By bringing together all of these elements, you will be able to see at a glance, what it is you are bringing to market and why it will be a success. It will also allow you to see where you need to make refinements ...

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