Chapter 9

How do I make it/do it?

It’s time to roll up your sleeves and investigate how you will bring your wonderful idea to life. In this chapter you will discover:

  • how to make your service or product
  • how much it will cost to produce.

Now you have created your value proposition, and used your market research to refine it further, you will be feeling more confident that your idea will succeed. It’s time to discover how to produce it at the cost your customer can afford.

There are two stages to this:

  1. determining what the product or service will be made from and how it will be produced
  2. estimating the cost of production.


Step 1: How will it be made?

Depending on your idea and your industry, you will have a different range of raw materials, ...

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