Chapter 11

What shall I charge for it?

Setting the right pricing models are imperative to ensure that your business is a success. You want to make money from all of your hard work and great ideas. In this chapter, discover:

  • what to charge for your offering
  • how much profit you will make.

Setting the right prices and then feeling confident about your pricing model can be one of the more challenging aspects of setting up a business. If you charge too little, you don’t make enough profit and people may not value you or your offering. Charge too much and you may feel that you are putting people off by being too expensive, or you may think you are not worthy of receiving that much.

Developing your pricing model is a combination of science, art and ...

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