Chapter 12
How do I market it?
Creating a plan to bring new customers to your business will increase your confidence about how successful you will be. New customers are the lifeblood of every business and without them you will fail.
In this chapter you will discover:
- how to reach your target
- what your compelling marketing message needs to be to attract
- the steps to create your marketing plan.
‘Build a better mousetrap, and the world will beat a path to your door’ is a phrase attributed to Ralph Waldo Emerson. I’m sure you have heard this before. And by and large it’s true, but only if the world knows about it and cares enough to stop what they are doing right now, to start the journey to your door.
No matter how amazing the new mousetrap is, ...
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