Starting your own business is an incredible feat. You create something out of nothing, face your fears and go on to build an income that may support you and your family.

While the latest TV shows are encouraging us to be the next entrant on the Sunday Times Rich List or to be like Lord Sugar, many of us are motivated to start our businesses for very different reasons.

Most women business owners I have worked with over the years don’t want to be Donald Trump, Lord Sugar or even Sir Richard Branson. They start their own business to be more in control of their lives, to do work that matters to them and in a way that aligns with their values. Hardly the stuff of gripping reality TV.

From research I conducted of 300 women who left their ...

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