Bonus 1. How Web Surfing Affects the Online Ads You See

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In many cases, the online ads you see are based on your search engine activities, what you do on social media, which websites you visit, and what you buy online. This is an ad displayed at the top of the USA Today homepage (www.usatoday.com).

The focus of this chapter is online advertising and how to prevent advertisers from learning too much about you. Topics include:

Image When and where you’ll see ads online

How information about you is collected and used by advertisers

How to control ...

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