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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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1. Is Your Business Right for MySpace Marketing

MySpace was initially created as a means for bands to promote their music to fans. It’s no surprise that businesses and other promoters also noticed the potential of connecting with their “fans” as well. Today, you find business people of all types—from hair dressers to real estate agents—creating and marketing their own profiles on this massive network. In addition to multi-nationals like Adidas and Burger King, many small businesses have also embraced MySpace marketing to generate website traffic and leads. Converting this tangle of online human relationships into an effective promotional platform is what MySpace marketing is all about.

Essentially, marketing on MySpace can be broken ...

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