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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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7. Planning Your “Call to Action”

As you begin to drive traffic to your MySpace profile, you also want to consider your call to action. In marketing, a call to action is the next step to your ultimate objective or goal. With MySpace, your call to action can take many forms. You might want to drive a visitor to make a purchase, view your website, or even pick up the phone and call you. Whatever it is, your call to action is going to be that piece of content that makes them do it. To get the best return for your MySpace marketing efforts make sure you deliver your call to action correctly.

In this chapter, we are going to learn how to plan and properly execute a good call to action. We’ll take a look at a few examples of other MySpace ...

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