12. Placing Advertisements on MySpace
Up until now, we have focused primarily on the free and guerilla style of MySpace marketing. Although MySpace is glad to tolerate this to a certain extent, the core of their own business is to generate advertising dollars. You, of course, see this in the many advertisements throughout the site. These advertisements range is both complexity and cost, they can be found on just about any page you visit on the site. So, how can you get your promotion here as well?
In this chapter, we review how to get started purchasing advertisements on MySpace. We cover the various types of advertisements available on MySpace and their associated costs. We look at which type of advertising is best for your promotion ...
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