Running a Giveaway Contest

Some Web sites are fairly stable, with content that doesn’t change very much. Suppose, however, that you operate a site that provides frequently changing information, such as a news site for a radio or television station. You probably want people to visit often to see new material, and you may be looking for some sort of attraction to lure them to the site on a recurring basis. Then it hits you: Offer a periodic giveaway contest, where people can enter their name once for each giveaway. This serves multiple purposes:

  • It encourages people to visit your site regularly.

  • You get people to divulge information that you can use later to send them annoying junk mail telling them how wonderful your site is and urging them to ...

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