Chapter 10. E-Commerce Applications

Many people prefer shopping in person or over the telephone to shopping online, but electronic commerce (e-commerce) is increasingly popular, and those who’d rather go online to conduct business tend to want to do as much as possible that way. Therefore, if you’re thinking about running an e-commerce Web site, it’s also worth thinking about providing services other than just a shopping cart. One way to define an e-commerce site is indeed as a site devoted to selling things, but there is a larger picture to keep in mind. Just as business in general is about more than just “making the sale,” so too e-commerce ...

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