Setting Up a Virtual Storefront
The rest of this chapter is devoted to setting up a small site that serves as the e-commerce base for a fictitious company, PseudEcom Corporation, and that implements several of the functions listed in the chapter introduction. In this section, we’ll design a storefront home page that provides general information about the site and points to its other major areas. Then we’ll cover implementation of those areas in the sections to follow.
 PseudEcom = pseudo (fake) e-com, pronounced SOO-de-com.
A helpful and informative home page is important for making a good first impression on people who arrive at that page when they first visit your site. However, it’s also important to realize that many people won’t reach ...