18. Case Study: High-Hat Delivers!

To augment his already-stellar decision-making skills, High-Hat Airways’ CEO employs a diverse squadron of soothsayers, astrologists, and fortune tellers. For months, these experts have been pushing him to enter the lucrative package shipment marketplace. The CEO has been reluctant; he can’t exactly explain why, but he’s been waiting for a signal. Finally, the sign arrives in the form of a dream: rows of singing cardboard boxes, each stuffed with cash. The next morning, the CEO summons his executive team to an emergency meeting to deliver the great news: High-Hat is entering the shipping business!

With lightning speed, High-Hat’s IT department springs into action. Impending layoffs are delayed. ...

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