20. Case Study 3: Practice Makes Perfect
Several weeks have passed since the disastrous airfare sale described in Chapter 19, “Case Study: Friends Fly Free-for-All—A Promotion Gone Wrong.” The new CIO has settled in and begun a large-scale optimization project. You did such a good job on the previous two projects that you’ve been tapped to lead the task group. Surveying the user and technical groups tells you that things are better, but still far from perfect. Some of the old problems still remain, and some new issues have cropped up.
In particular, High-Hat Airways recently scrapped its partnerships with other airlines such as Germany’s Kleine Sitzfluglinien, Spain’s Vuelos Incómodos, and the French carrier LAD (Ligne Aérienne ...
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