7Five Gods of Data-Driven Storytelling
That’s what we storytellers do. We restore order with imagination. We instil hope again and again and again.
Tom Hanks as Walt Disney in the 2013 movie Saving Mr Banks
On the Importance of Being Important
John Simmons is a significant figure in British corporate and brand storytelling. He founded the collective of business writers simply known as The Writer, as well as 26, a representative organisation for writers, editors, publishers, and language specialists. He’s the author of notable books in the area of brand language and storytelling, including Dark Angels, The Invisible Grail, and We, Me, Them, And It. And he’s a prolific trainer in the area of writing for business.
Many years ago, I was a delegate ...
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