8Why Facts Matter More Than Ever
Either write something worth reading or do something worth writing about.
Benjamin Franklin, Washington DC Evening Star, 7 January 1853
The 2016 victories of both Vote Leave and Donald Trump were unexpected, to say the least. They were, in Benjamin Franklin’s words, most definitely worth writing about, even if the media – and particularly the social media – content produced by both campaigns are less likely to stand the test of time.
Brexit–Trump were behind in the opinion polls in the weeks leading up to both votes – sometimes a long way behind.
The polling industry, political pundits, most of the media, and most strikingly of all the bookmakers were predicting Remain–Hillary, not Brexit–Trump. Even after ...
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