CHAPTER 5.16 Digital Asset Management
ROD FAIRWEATHER
Harris Corporation Thames Ditton,, United Kingdom
INTRODUCTION
Digital asset management (DAM) systems come in a range of sizes and capabilities. This chapter discusses some of the options that should be considered when deciding to implement a DAM system and ways long-term benefits can be achieved.
A digital asset consists of the core content (essence) plus additional metadata. In the broadcasting industry digital assets are rapidly growing. Program video and audio files, low-resolution copies, scripts, subtitle files, audio files, press photos, logos, and lower third supers are examples. From a computer’s point of view, each of these is just a digital file.
Where DAM differs from most sections ...
Get National Association of Broadcasters Engineering Handbook, 10th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
