Video Contribution and Distribution Methods

Cindy Hutter Cavell

Cavell, Mertz & Associates, Inc.

Manassas, VA

Video contribution and distribution started at the simplest level with the film industry. Filmmakers made films; from the early 1900s, the distribution of these films proved to be quite lucrative and competitive. One of the distribution methodologies saw producers selling copies of their films to a local salesperson in a number of territories. Several salespeople across several territories would schedule the films into as many theaters and nickelodeons as they could until the copies physically fell apart.1

Prior to the advent of digital media, video contribution and distribution can be characterized in one of two ways: recorded ...

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