What is text analysis?

If there's one medium of media which we are exposed to every single day, it's text. Whether it's our morning paper or the messages we receive, it's likely you receive your information in the form of text.

Let's put things into a little more perspective consider the amount of text data handled by companies such as Google (1+ trillion queries per year), Twitter (1.6 billion queries per day), and WhatsApp (30+ billion messages per day). That's an incredible resource, and the sheer ubiquitous nature of the text is enough reason for us to take it seriously. Textual data also has huge business value, and companies can use this data to help profile customers and understand customer trends. This can either be used to offer ...

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