CHAPTER 4

No Risk, No Reward

Now we’re getting into the fun stuff: taking risks. No Risk, No Reward. We’ve all heard that before. When faced with a risk, do you take the risk and seek the reward? Or does the risk scare you away? All great achievements require some sort of uncertainty, and therefore risk. More than likely, you’ll have to let go of something in order to achieve your biggest goals.

Let’s look at a few examples: If you want to be the top salesperson in your company, chances are you’ll have to give up some evenings at home in favor of the office. If you want to start a coffee shop that’s open on weekends, it’s a good bet you’ll no longer be attending your children’s Saturday soccer games.

In the end, you get to decide what you’re ...

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