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Navigating Entrepreneurship by Larry Jacobson

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CHAPTER 9

How to Stick With It, Even in Tough Times

Staying power, tenacity, perseverance, resolve, drive, you can choose your preferred word for “hanging in there.” Results come from perseverance, not knowledge. Do I have to repeat the story about Thomas ­Edison? No, I think you get it. And it was Edison who said, “Genius is one ­percent ­inspiration and 99 percent perspiration.” We all have inside of us an enormous potential for perseverance. There are countless stories of ­people surviving in life rafts, of persevering through horrible conditions, of ­people rising to the occasion and reaching heights beyond wherever they dreamed they could go.

That’s because we all have the ability to dig deep inside of us for strength and tenacity when ...

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