Navigating Social Media Legal Risks: Safeguarding Your Business

7. The Law of Social Advertising

There are two sides to the social network coin: the organic side, which comprises the unadulterated conversations taking place in social platforms; and the advertising side, where social networks are leveraged as promotional channels. Social advertising is comprised of any online advertising conducted on social networks. Advertising on social platforms such as Facebook, YouTube, LinkedIn, and Twitter have become an integral part of campaign planning. This is in large part driven by the hyper-targeting capabilities of social ads powered by the user demographic data contained within users’ social profiles, including their location, education, language, age, gender, relationship status, likes, and interests. Social ...