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Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale

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11. Legal Guidelines for Developing Social Media Policies and Governance Models

With the rapid business adoption of social media, a growing need exists for companies to establish corporate social media policies and governance models to guide and monitor employee and corporate social media activity. This chapter details a number of important legal issues businesses should consider when drafting (or updating) their social media policies and governance programs.

Businesses must tailor policies and programs not only to serve their unique strategic goals, but also to comply with the laws governing corporate and employee business use and monitoring of social networking activity. Businesses should have a general understanding of the laws and regulations ...

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