10 Ubiquitous Communication
10.1 Organizational Communication: It’s Nothing Personal
Ask any engineering manager, director, or other executive what the most valued organizational talent is, and they will probably give you one word: communication. Communication is a skill, not a science. Articles and books galore talk about communication: your personal communication, communication between groups, high fidelity communication, communicating with technology, communicating without technology, and on and on. An entire army of communication consultants, presentation gurus, and management experts all promise they have the secret to good communication. The IABC (the International Association of Business Communicators) ...
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