Navigating the Metaverse

Navigating the Metaverse

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu
Released May 2022
Publisher(s): Wiley
ISBN: 9781119898993

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Book description

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:

  • Data and market analysis to erase any doubt that the metaverse is the next big thing.
  • Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.
  • The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.
  • A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.
  • Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Introduction
    1. Why Should Businesses Care About the Metaverse Economy?
    2. Who Should Read This Book
    3. How We Structured the Book
  7. PART I: Getting to Know the Metaverse and Metaverse Economy
    1. Chapter 1: A Primer on the Metaverse
      1. Terminology
      2. What Is the Metaverse?
      3. Putting the Metaverse in Historical Context
      4. A Universe in the Palm of Your Hand
      5. Interoperability Is Key to the Metaverse's Future
    2. Chapter 2: What Is the Metaverse Economy?
      1. How Does Currency Work in the Metaverse?
      2. Entering and Advancing in the Metaverse
      3. Tokenomics
      4. The Rise of Community Commerce
      5. Power to the Player: Decentralized Governance
      6. Four Key NFT Distribution Channels
      7. NFT-Based Metaverse Revenue Model
      8. Extra Guidance from the Authors
  8. PART II: Building a Strategy for the Metaverse Economy
    1. Chapter 3: Building a Business Case for the Metaverse
      1. Business Challenges
      2. Is the Metaverse a Blip or a Trend?
      3. The NFT Market Statistics
      4. Key Value Propositions of the Metaverse Economy for Brands
      5. Timing Is Everything
      6. Crossing the Chasm of Metaverse Adoption
      7. The Business Impact of Web 3.0 Technology
      8. Extra Guidance from the Authors
    2. Chapter 4: Meet the Metaverse Consumers
      1. Demographics
      2. The Three Flavors of User Engagement
      3. Metaverse Mindsets
      4. Importance of Avatars to the Metaverse and Digital Identity
      5. Extra Guidance from the Authors
    3. Chapter 5: New Business Opportunities in the Metaverse
      1. Metaverse Business and Job Concepts
      2. Metaverse Metrics
      3. Extra Guidance from the Authors
    4. Chapter 6: Key Segments of NFT Commercialization
      1. Marketplaces
      2. (Fan) Token Offerings
      3. Fantasy Games and Collectibles
      4. Metaverse dApps
      5. Other Avenues to Explore
      6. Extra Guidance from the Authors
  9. PART III: Metaverse Product Development, Action Framework, and Future Perspectives
    1. Chapter 7: NFT Deep Dive
      1. What Is an NFT?
      2. Types of NFTs
      3. How Do NFTs Fit in the Metaverse Economy?
      4. Key Considerations for NFT Design and Purpose
      5. Extra Guidance from the Authors
    2. Chapter 8: Putting Together an Action Plan
      1. Discover
      2. Learn
      3. Build a Case
      4. Connect to the Community
      5. Get IP into the Metaverse
      6. Prepare for Tomorrow
      7. Extra Guidance from the Authors
    3. Chapter 9: Perspectives on Tomorrow's Metaverse
      1. Grow with the Community
      2. Plug into the Technology Trifecta
      3. Experience Is King
      4. Make the Right Play in the Economy
      5. Final Guidance from the Authors
      6. Go Boldly
  10. About Upland
  11. References
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 9
  12. Acknowledgments
    1. Acknowledgments from Cathy
    2. Acknowledgments from Dirk
    3. Acknowledgments from Tommaso
  13. About the Authors
    1. Cathy Hackl
    2. Dirk Lueth
    3. Tommaso Di Bartolo
    4. John Arkontaky
    5. Yat Siu (Foreword Author)
  14. Index
  15. End User License Agreement

Product information

  • Title: Navigating the Metaverse
  • Author(s): Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu
  • Release date: May 2022
  • Publisher(s): Wiley
  • ISBN: 9781119898993