CHAPTER 1

Basics and Some Online Business Ideas

VisionStrategyTacticsBusiness PlanExecution

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Figure 1.1 Vision

We first identify the business we are planning to pursue or already find ourselves in today. Each type of business has common attributes, goals, and objectives, and their own unique characteristics that require good understanding and a strategy to optimize those characteristics and pursue the goals and objectives that have been set for the business. The broadest of these are manufacturing versus service businesses, with the primary difference that a manufacturing business sells a physical product whereas a service business sells a ...

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