CHAPTER 10

Leadership Styles, Attributes, and Behaviors

“Leadership is not about the ability of the leaders around youto lead; it’s about your ability to leaddespite what is happening around you.”

Q10.1 I have heard that a company’s most important asset is its people. Is this true?
A10.1 It’s not true, although many companies promote this myth.
Q10.2 If a company’s most important asset is not its people, then it could be one of many things. Is it the company’s products and services, brand, shareholders, profit, intellectual property, innovativeness, quality, clients, or marketing?
A10.2 No. It’s leadership. Everything you mentioned is clearly important. But nothing is as important as ...

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