CHAPTER 16
Duties of the Effective Project Sponsor
The project sponsor champions the project from a business perspective and helps remove obstacles that might impede its overall success.
Every project should have a sponsor. Project sponsors typically are members of senior management who exert a respectable level of influence and authority and serve as proponents of projects. Project sponsors are sometimes called product sponsor, project director, account manager, or business unit manager.
Some projects do not have clearly defined project sponsors. Even more common are projects that have sponsors, but the sponsors’ duties are not defined and documented. If a project has no apparent sponsor, or a weak sponsor, the project will suffer a severe handicap ...
Get Neal Whitten's No-Nonsense Advice for Successful Projects now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
