International business activity is increasing spectacularly. Our hottest markets are often offshore, and opportunities abroad are immense. As nations grow more interdependent, the number of purely domestic issues dwindles. All of these trends are accelerating. Organizations that ignore the international arena—or stumble there—may find themselves on the commercial sidelines. Improving our global awareness has become a matter of the utmost practical, dollars-and-cents importance.
Negotiators from different cultures bargain across a gulf of incongruous world views, conflicting patterns of reasoning, even dissimilar notions of space and time. With their newfound economic clout, our foreign business contacts are insisting ...
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