O'Reilly logo

Negotiating Partnerships: Increase profits and reduce risks by Iwar Unt, Keld Jensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Conscious versus subconscious

Imagine a golf ball placed on top of a football. This illustrates the difference between subconsciousness in the shape of the football and the golf ball in relation to consciousness. The two consciousness levels are very different from one another but at the same time very dependent on each other.

The conscious mind can at a maximum contain 7 thoughts or actions at a time. Consciousness is used to identify information received through the six senses: vision, sound, taste, smell, touch or instinct.

The conscious mind registers and categorizes everything that goes on around you. Imagine that you are walking on a path in the forest, immersed in your own thoughts. Suddenly you hear a hissing sound and look down on the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required