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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value, Second Edition
book

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value, Second Edition

by Reed K. Holden
October 2015
Intermediate to advanced
224 pages
4h 11m
English
Pearson
Content preview from Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value, Second Edition

6. Negotiating with Price Buyers

Negotiating with price buyers is pretty straightforward. All price buyers want is the lowest price from a wide range of competitive suppliers. Price buyers don’t respond to offers of extra services. They want only the simplest offer and the lowest possible price. And then they want the price to be lower.

Transforming a price buyer into anything else is almost impossible. No matter how many times you go the extra mile for them in an attempt to win their loyalty, they will organize a multivendor bid the next time they need a product or service.

For price buyers, a supplier is only as good as the lowest bid. These buyers do not need or want extra services or value above and beyond the purchase criteria. Yes, procurement ...

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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Reed K. Holden

Publisher Resources

ISBN: 9780134270029Purchase book