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Common Mistakes and Crucial Skills

The Two Most Common Negotiation Mistakes

Before we begin to understand how to better deal with tough negotiators, it is crucial to identify the most common mistakes made by negotiators regardless of the industry, product, situation, or salesperson. Trying to take on hardball negotiators without understanding the two most ubiquitous negotiation blunders would be an exercise in futility.

Through my experience working in almost every type of industry, I’ve been able to identify the two most damaging negotiation mistakes.

Number One Negotiating Mistake: Giving Ground Too Easily

Literally, thousands of sales managers in hundreds of industries have shared this complaint with me. They ...

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