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Conducting Negotiations Abroad

It seems clear that when traveling to Korea from the United States, we experience a different culture. But leaving your company’s headquarters, crossing the street, and entering a different company’s offices can also be a cultural shock. Culture is many things. It’s meeting the opposite gender, a representative from another region of the same country, or even someone from a different part of the same city. Culture is meeting an individual from another company or a different university. You meet different cultures every day, so even if you don’t negotiate internationally, this chapter is important.

Whether traveling ...

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