Praise for

NEGOTIATION

ESSENTIALS

This book authored by Keld Jensen has the potential to bring about tangible and monetary transformations in your life, without resorting to vague concepts. Unlike other negotiation books that focus solely on optimizing one’s own slice of the pie, Jensen’s teachings encourage enlarging the entire pie. This approach is wise, as individuals often overlook the opportunity to create more value for all parties involved in their pursuit of personal gain. Don’t fall into this trap. Let Jensen’s insights guide you toward realizing the full potential of your negotiations.

—Werner Valeur, successful serial entrepreneur

If you’re looking for a comprehensive guide to negotiating in a new and revolutionary way, this is the ...

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