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Culture Is the Glue
Putting Values into Action, Deep in the Organization and Brands
If we are to preserve culture we must continue to create it.
—Johan Huizinga, Dutch historian
When you walk into an office or factory, you can sense the culture—it’s the smell of the place. Look around the lobby for cues about how the organization feels about itself. Are the company’s products proudly on display?
Look at the purpose or mission statement. If you see something that basically says, “We pursue excellence to be the best at what we do,” you’re looking at a rigid organization with narrow boundaries. Patagonia’s says, “We’re in business to save our home planet.” That organization will have no problems blowing up boundaries and thinking big.
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