11 Social Network Analysis
Social Network Analysis (SNA) is a method for visualising and understanding human networks. It is designed to locate influential groups or individuals and map the connections between them, thereby helping us to quantify and understand the dynamics of social systems. Organisational Network Analysis (ONA) is the name given to SNA within businesses and institutions, where it is used to build a 2D picture of the people, groups, tasks, knowledge and resources of organisational systems. Together, SNA and ONA are part of a broader trend in the field of People Analytics, using statistical insights from employee data to better understand human resource issues such as diversity and inclusion, ...
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